I’ve had a couple run ins with Apple over the last couple weeks when trying to help people. In both cases Apples Orwellian language games came out.
The first situation was a dead iPhone. I went to an Apple store with my friend for a dead device. It’s a few months old and just shut down. It refused to power on. The Apple employee said Apple was going to replace the device for free. I asked if the new device was brand new or a “refurb.” The Apple guy said that they don’t have “refurbs.” It is either “new” or “rebuilt.” What a load of BS! My friend was happy to have a working phone, so that’s a nice conclusion.
The other incident revolves around the new OS X version “Lion.” A friend of mine needed at least “Snow Leopard” so she could connect her iPad to her machine. This came up on the day “Lion” came out. I decided to check out if it was possible to upgrade directly to “Lion” from “Leopard.” It turns out Apple doesn’t allow this. Apple forces users to do double upgrades. That means you have to spend double money. I discussed this with the Apple guy in the previous story. He said it’s better than it used to be because in the past it cost over $100 to do the same thing. Somehow this didn’t comfort me.
One other thing of note is that “Lion” is a diskless install. It must be downloaded from the Apple App Store. This cuts out local Apple resellers like Tekserve. I know Apple is doing incredibly well right now, but it must be impacting longtime Apple support services like Tekserve. I hope they’re OK because they really do terrific work.