Microsoft rolled out a new search engine last year. Of course, it needed marketing pizzaz that was Focus Group Approved®. They decided to call it “Bing.” God knows that the technology is unimportant as long as the name is catchy. /sarcasm off
It stinks of Steve Ballmerism who apparently fired someone for not being “Bing” enough.
What really set me off today was an ad like the one below where the user sees the Bing page and comments on how beautiful it is.
I find Microsofts attempt to promote a search engine with a cheesy name and pretty pictures contrived, disingenuous, and vomit inducing.
That said, Bing actually has actually attracted Googles attention acording to this post on InfoWorld.
Google announced last Friday that its search engine will highlight structured data in order to provide direct, factual answers to search queries instead of merely pointing the user to a site that may contain the answer. If this all sounds familiar, it’s because Microsoft introduced the same feature when it rolled out its Bing search engine.
We’ll see if Microsoft’s strategy of throwing $80-$100 Million of marketing while having a catchy name and flashing lights is enough to make a dent in the search market.